PORTFOLIO

Aclara Biosciences

The Background: Aclara approached us, saying their website was not keeping up with advanced within the company. It no longer reflected the corporate direction and that this was a common occurrence as product directions do shift as a result of genetic discoveries.

The Problem: The scientists and administrative staffs were both over-burdened with day to day duties and did not have the website programming skills to keep the website up to date.

The Solution: Our analysts studied the situation and recommended a cost-effective Content Management software solution from Ektron, called CMS 200. This software provided a number of the features that would allow the firm to use non-technical personnel to update the website, such as:

• Uses a text editor that lets the author see what the work will look like on the website (What you see is what you get – WYSIWYG - editor)
• Document Check-in/Check-out, version controls, content approvals, and simplified uploading
• Use of sophisticated document formatting, such as Style Sheets to insure a uniform look throughout the site
• Administrative controls to insure the appropriate website content author has only the needed rights to change their area
• The ability to include third party software applications and integration with e-commerce, accounting and ERP systems

The Payoff: The various staff members can update the website without further taxing their limited IT resources or outsourcing website support. All this was accomplished by implementing the Ektron Content Management software for a relatively modest one-time development and integration charge.

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